SEO Services Edmonton
Simple SEO services. Simple Pricing.
When it comes to navigating the Search Engine Optimization landscape, there is a lot of confusion over what SEO is and what needs to be done in order to rank your service related keywords to the top of Google.
We help make it easy and affordable for local businesses to generate more website traffic. It does not matter if your website is brand new or established.
Learn more about how we could help improve your website rankings and visibility on Google using our tried and true approach and complete SEO package.
Local SEO
Local SEO puts the focus on ranking your website and business in the local search results such as Google’s Local Pack and within your area. Brick N mortar businesses confined to a city or province all benefit from local SEO.
On Page SEO
Anything related to optimizations done directly on your website designed to improve both user experience and help Google understand what your business is about.
Off Page SEO
Anything related to optimizations not done directly on your website. These include backlinking which is also know as link building, SEO citations, Social media posting and Google My Business optimizations.
Keyword Research
Optimization of certain keywords will undoubtedly lead to better results. We work with you to find the best keywords to rank for in your business niche and leverage SEO databases bring results.
SEO Services Edmonton Helps Local Businesses
We work with a lot of local businesses to help build their brand and online presence. Get more customers from Google. We help brick and mortar businesses with their local SEO, including citation services, Google My Business optimizations and technical SEO. Get a free site audit today!.
What SEO Strategy is right for me?
Your businesses SEO strategy will depend on a number of factors including:
- Your businesses existing online presence.
- The resources and budget you can allocate to SEO each month
- The location and industry you service
Any SEO strategy will result in building E-A-T which stands for
- Expertise
- Authoritativeness
- Trustworthiness
This comes from Google’s 168 page document on Search Quality first outlined back in 2018.
Building Authority to your website
Building authority to your website is done in two ways. Creating relevant high quality content and building quality links to it.
Measuring Authority To Your Website
The list of all other website domains currently linking back to your website is known as your backlink profile. The backlink profile quality is determined by
- The number of domains linking to your website
- What pages these pages are linking to on your site
- How they are linking to your site (dofollow, nofollow, sponsored, etc.)
- The quality of these domains (links)
- The number of unique domains that are linking to your site
Five Top Tools To Measure Your Link Profile
There are a number of SEO tools that you can use to help determine and track your sites authority and backlink profile. These include:
- Moz
- Ahrefs
- SEMRush
- Majestic
- Monitor Backlinks
You may ask, what is the purpose of these tools? Knowing your current link profile is a vital step towards understanding your current sites authority and what you need to do to improve your chances of ranking.
Setting SMART Goals for your Online Business
Without setting goals, it is impossible to measure your progress. Similarly, setting vague or unrealistic goals is also equally useless. SMART goals have the properties of being:
- Specific
- Measurable
- Achievable
- Realistic
- Time Bound
We will work with your business to set SMART goals.
On Page SEO
On Page SEO is the process of optimizing parts of your website in order to better show up on search engines to bring in more traffic. On Page SEO optimization is experienced by users visiting your page. By helping the search engines better understand the content of your website and providing relevance you can drive more organic visitors to your website. Google determines relevancy using a number of factors.
The most basic factor to determine relevancy is to ensure that you webpage contains the same keywords as your search query in various parts of the page including the heading and body of the text.
Technical SEO
Technical SEO improves technical aspects of a website, including page speed, to help search engines better crawl and index the pages. Optimization strategies include:
- Robots.txt
- Canonicalization
- Protocols
- Redirection
- Site Speed
Robots.txt
A text file that provides a set of instructions for search engine bots on how to crawl a website.
Canonicalization
The process of converting similar or identical content on a website into a single page. A canonical tag tells Google what version of the page you want to show your website visitors.
Protocol
Using encrypted https protocol for websites using a valid SSL certificate. This creates trust for a user and helps you rank better.
Redirection
Redirects send users to a different URL than originally requested. This is often used when a webpages permalink (URL path) changes to a different location. Use 301 redirects when permanently changing the URL of a page or migrating to a new domain.
Site Speed
Faster site speed is a rank factor on Google. If your page slow lighthouse scores, it can negatively impact your rankings and your user experience on your website. Site speed is especially important on mobile.